Thursday, 23 April 2020 14:53

Screen Printing in Denver: How Custom T-shirts Build Brand Awareness

So, you’re searching for screen printing in Denver. That’s great! Custom t-shirts can be a great addition to your company’s marketing strategy. Though we live in a digital-driven society, offline marketing efforts can be an inexpensive and efficient way to reach new customers.

Online ads can be overlooked, but t-shirts are eye-catching and memorable. In this article, we’ll break down how custom t-shirts can help build brand awareness for your business.

Custom printed t-shirts increase word-of-mouth marketing.

More than 90% of people believe suggestions from friends and family more than traditional advertising. And 74% of consumers say that word of mouth marketing is a key influencer in their purchasing decisions.

In other words, digital marketing can only get you so far. But when someone wears a t-shirt with your brand on it, they can have a face-to-face conversation about why they're wearing it.

During that time, they can explain exactly why they support your company. This type of marketing feels much more authentic than other forms of advertising.

Custom t-shirts are conversation starters.

Customized t-shirts can be great conversation starters. If you (or your customers) wear your shirt out and about, you're likely going to be among people who have similar interests.

That's one step closer to reaching the right people.

The good news is, consumers are drawn to bold colors and creative clothing. Add a message on it, and they'll be eager to learn more.

A simple, "Hey! I love your shirt! Where is it from?" can start a conversation that leads to a long-lasting partnership.

Custom t-shirts create a cohesive brand image.

Custom t-shirts are a great opportunity to brand your business. We've all noticed how big brands have their logos everywhere. And sure, they have bigger budgets, but that doesn't mean you can't adopt their branding strategies.

Screen-printed and embroidered T-shirts are quite literally walking advertisements. Include your logo and brand colors on them for increased visibility. The more times people see your brand, the more likely they are to remember it.

Reinforce your company's mission or main messaging. And be sure to consider screen printing shirts if your team is attending a trade show or event. While other company's get lost in the mix, attendees will be able to quickly identify yours.

Custom Printed T-shirts are evergreen.

Advertising trends are always changing. What works one year could be completely obsolete the next. It's tough to stay on top of trends, so why not try something more long-lasting?

T-shirts aren't going anywhere anytime soon. They're a staple of almost everyone's closet. You can wear your custom t-shirt for years without having to worry about the always-changing marketing trends.

Screen-printed t-shirts are a cost-effective option that won’t break the bank.

Custom t-shirts can be much more affordable than other outreach tactics, especially when ordered in bulk.

Order enough for your team and extras to give away at promotions or to loyal customers. You'll reach more people and pay less per shirt.

So there you have it! It's easy to see why custom t-shirts can be a great investment for your business. Here at Out of the Blue, we're your one-stop-shop for all custom screen printing in Denver. Contact us today to see how we can help your business build more brand awareness.