Tuesday, 09 February 2021 15:01

How to Design Eye-Catching Promotional T-Shirts

If you're looking for a fast, effective way to create custom apparel for your business or organization, promotional t-shirts are a great way to build brand awareness at a cost-effective rate. Just think about your favorite t-shirt and how often you wear it. It might even be stained, ripped, or worn, but you still keep wearing it. If you're going to take the time to order promotional shirts, you'll want to ensure people will actually want to wear them. In today's article, we're covering everything you need to know about how to design eye-catching custom shirts.

What are the benefits of ordering promotional t-shirts?

Ordering screen-printed shirts for your business or organization can come with many benefits. Here are some of the top reasons we recommend this type of promotional product over anything else:

  • T-shirts increase word-of-mouth marketing, which is a key decision factor in purchasing decisions for nearly 75% of consumers
  • Custom shirts are conversation starters that can increase brand awareness and even lead to long-lasting partnerships
  • Custom shirts for your entire company can help create a cohesive brand image
  • T-shirts will never go out of style; they're a staple in almost everyone's closet
  • Ordering shirts won't break the bank, especially when you order in bulk

Design tips + tricks

Whether you're a small startup or a Fortune 500 company, you need a strong design if you want your promotional t-shirts to be well-received. Here are some things to keep in mind as you start planning your promotional shirt design.

Choose the right apparel

There's nothing worse than a stiff and starchy t-shirt. When deciding which type of apparel to order, remember that your choice of fabric matters, and ordering the cheapest option isn't always in your best interest. So be sure to select a shirt that is comfortable, durable, and soft.

Typography, colors, and imagery

Now we're at the fun part—the actual design of your shirt! Keep in mind the fonts you choose can say a lot about your business or brand. Typically, serif fonts are timeless and classic options. If you’re looking for something a little more modern, try a sans-serif font. Bulky fonts can also be an impactful option and make a strong statement.

Color is important too. As you brainstorm your design, you'll want to consider both the fabric color and the print colors. These colors should complement each other, meaning they shouldn't clash, but they also shouldn't be so similar to one another that the text or logo becomes difficult to distinguish. It's almost always best to use your usual company/branding colors.

And finally, you'll want to create imagery that is cohesive with your brand. Think about the elements that represent your company. Try to incorporate those if you can.

Detail matters, but don't make things too complex

Small details can take a design from good to great. But most often, the best t-shirt designs are simple and straightforward. Finding that balance is important for your shirt design.

Work with a top screen printer today

If you're ready to get started on your promotional t-shirt project, reach out to us today at Out of the Blue. We are a family-owned and operated business that specializes in screen printing, custom embroidery, and promotional products.

What are you waiting for? Contact us today to get your free quote for your custom t-shirts!