There’s no denying how important marketing and networking are when it comes to increasing awareness about your brand. At the end of the day, you always want to put your best foot forward and get your organization’s name out there as much as possible. One of the best—and most cost-effective—ways to increase your brand awareness is with custom clothing. And even with the advancements in screen printing, custom embroidery is still a timeless choice. If you’re interested in custom embroidery in Denver, but you’re not sure where to start, we’ve put together a helpful guide to break things down.
What is embroidery?
Embroidery is the craft of decorating fabric using a needle to apply thread. Embroidery exists, in some form, in just about every population across the world. In the past, embroidery was often associated with wealthy, upper-class populations. However, there were many folk art movements over the last several hundred years across East Asia, South America, and Europe that confirm a high prevalence of embroidery among the working class.
Today, embroidery remains a popular option for a wide range of demographics and populations. And in addition to its practicality, embroidery has evolved into a tool for self-expression and branding through decorative arts.
What are the benefits of custom embroidery?
Opting for custom embroidery for your organization’s marketing and apparel needs has a long list of benefits for your business. These include:
High-quality look and feel
It’s tough to beat the high-quality, classic look of a carefully embroidered logo on a piece of custom apparel. Embroidered apparel is widely recognized as having a certain level of professionalism and sophistication. And that high level of quality is then also associated with your business or organization. Talk about a strong first impression!
Embroidered designs are exceptionally durable. That’s one of the many reasons this decorative art form has been around for so long and is a part of virtually every culture in the world. When deciding which type of printing you want, it’s best to consider custom embroidery as an investment. It lasts significantly longer than screen printing and embroidered colors won’t fade over time. In fact, embroidered designs maintain their original look even after hundreds of washes with industrial-grade detergent and harsh machine settings.
Multiple colors with no extra cost
If you’re familiar with screen printing, you know that it’s another popular option for custom apparel. And while we’re certainly not here to hate on screen printing, we want to point out one of the primary differences between it and embroidery.
With screen printing, you usually have to pay for each additional color. If your logo or design includes multiple colors, that can get a bit pricey. But with embroidery, you can use multiple colors with no extra cost.
Learn more about custom embroidery in Denver
For more information about custom embroidery in Denver, reach out to us at Out of the Blue. We offer quality custom embroidery on a wide variety of apparel items, so you can mobilize your brand and significantly increase awareness.
Ready to get started? Request a free quote for custom embroidery in Denver today.